De-mystifying the music industry’s digital landscape

Posted on: 11th February 2013
De-mystifying the music industry’s digital landscape

Birmingham City University and Creative Networks are hosting a free event exploring today’s complex and ever changing digital landscape as more and more music fans are leaving the high street.

Speaking at the event on Thursday 28 February will be Scott Cohen, founder of The Orchard, a pioneering independent music and video distribution company operating in more than 20 global markets.

With it becoming increasingly overwhelming for independent artists and labels to identify the best ways to promote their music online and generate profits, Scott will be discussing industry changes and showing recent case studies of successful artists who have adapted well to what is being called the ‘digital music switchover’.

According to the recent Digital Music Nation report by the British Phonographic Industry (BPI), UK acts including Ed Sheeran and Jessie J have led the digital charge, with a booming number of music buyers heading to digital products such as iTunes and Spotify.

Read the rest of the article at Birmingham City University...